Projection Mapping for Miele Product Launch
Client: Miele Professional
Date: February 2011
Our projection mapping skills helped to bring some real glamour and enthusiasm to the new range of Miele Professional laundry products.
We were commissioned by Miele Professional UK to bring a whole new dimension to the launch of its latest range of laundry products.
As with so many trade launches, the aim was to bring something different and memorable to the event – something that would display the products in the best possible light, emphasise their selling points, and show that Miele itself was proud of and confident in its latest range.
We worked with Miele’s preferred production company, Grassroots, on developing a creative treatment. We were asked to work within a limited and finite budget. Also, the timescales were unusually tight. Yet the innate qualities of the igloo media player allowed us to work at a real pace speed and to keep production costs to a minimum. It’s fare to say that everyone on the client side was delighted by the results.
Watch the following video to see what igloo vision did for Miele Professional.
