ICCI Weymouth 2011 - As part of the London 2012 Open Weekend
Client: Plymouth University ICCI
Date: July 2011
We provided the venue and the technology for a weekend long programme of 360º cultural events on Weymouth beachfront.
We wanted our 21 m dome to be the main attraction and entertainment arena on Weymouth's beach front during the 2012 Olympic Summer.
As a trial run ICCI organised a weekend long programme of 360º events on Weymouth beachfront, all housed in our 12.5m igloo 360º. The aim was to gauge public reaction to the medium of 360º and prove it had the potential to entertain an even larger audience for an even longer schedule.
And it can, the public loved it.
The concept is to build on the tradition of a beachfront panorama. To showcase the local creative talents alongside national and international artists and performers. Over the weekend the igloo was used to premier new 360º films, as a performance space for dancers and musicians, a workshop space and even transformed into a nightclub for the final evening.
Here's what ICCI had to say about us.
