When Formula One racing returned to the USA, Mobil 1 asked igloo to help them demonstrate the quality of their fuels and lubricants through a truly three-dimensional immersive experience.
The idea was to give Formula One fans an insight into the advanced Mobil 1 fuels and lubricants used by the Vodafone McLaren Mercedes team. To do this, we placed a full-scale Formula One car inside an igloo 360º. And we brought it to life using our in-house projection mapping software.
Given the particularly close proximity of the audience to the car, and to enable igloo reflect the no-compromises quality of the Mobil 1 brand, our precision had to be flawless (it was!). In fact, we believe this to be best close-up projection mapping ever done (by anyone, anywhere).
Taking Austin F1 Fanfest Visitors on a Hotlap around the Circuit of The Americas