The projection market hots-up – which is great news for Igloo clients
26th June 2019
At Igloo, we’ve been working with immersive projections for more than a decade. And, as you’d expect, our technology team has an encyclopaedic…
In the world of marketing, there’s an unrelenting focus on the new, the different, and the next big thing.
My advice to clients is, yes, definitely, let’s push the boundaries. But let’s be sure not to neglect the tried, the trusted and the sure-fire winners.
Because, often, the best way to use a brand-new marketing technology is to apply it to an age-old marketing technique.
A great example is the way that marketers have traditionally sold high-quality products and heritage brands, which is to convince people of the work that went into creating them (think of any Jack Daniels advertisement, and you will know what I mean).
If you’re interested in finding out more about how to use Shared VR to bring this 100-year-old technique up to date, we’ve created this whitepaper with more details and recommendations - and three powerful case study examples.
And, of course, if you’re thinking of using Shared VR in your marketing, we’d love to talk through the options and opportunities.
What are you looking for today?
Categories: Shared VR, News
26th June 2019
At Igloo, we’ve been working with immersive projections for more than a decade. And, as you’d expect, our technology team has an encyclopaedic…
28th October 2020
One BIG challenge faced by real estate and property developers is that, for a significant chunk of development time, they can’t bring potential…
30th April 2024
Did you hear the news? We're going to be attending Digital Health Festival in Melbourne from the 7th-8th May.And what's even more exciting is we …