Contact Igloo

Colgate, March 2013

The product

In 2013, the UK team approached Igloo and started the ball rolling. A 9-metre Igloo with a Colgate-branded cover was enlisted, some 360° thought leadership content was created, and a series of immersive speaker support slides was developed.

The result

After a series of successful UK deliveries, the Igloo travelled to key client locations in mainland Europe. The formula was working so well that it was then exported to the US. Given the scale of the market and the stature of its clients, Colgate traded-up to a 12-metre dome, that went on a six-month tour, taking in several key client locations.