Client
Army Recruitment
Location
UK roadshow
Date
2014
Product
Two 6-metre domes
Back in 2014, Capita enlisted two 6-metre domes to deliver simultaneous army recruitment roadshows at several locations around the UK.
One dome toured England and the other travelled North to Scotland, along with an Igloo-trained crack team of Ministry of Defence recruitment officers.
The Igloos were chosen for their mobility and size, and the ease with which a non-Igloo crew could be trained. Of course the shape of the domes, which never fails to grab the attention, was also a major factor.
